Behind the scenes of Fiat's EcoDrive Adobe AIR application

Last year I posted an entry about the launch of Fiat EcoDrive, an AIR application that can help drivers adjust their driving style so as to improve fuel efficiency, reduce Carbon Dioxide emissions and save money on fuel.

As a follow up to that, earlier this month Serge Jespers and I spent some time with Claudio Annicchiarico, who heads up Fiat’s Digital team in the UK, and also the creative development team at digital agency AKQA who built the application.

We created this video to go behind the scenes on the project, to understand why Fiat wanted to build EcoDrive and then from AKQA’s perspective to understand how they approached the project, the tools and technologies they used and what they learnt from developing the application.

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The video is approx 20 minutes in length – if you’d like to hear what Fiat had to say and see a demo of the EcoDrive application then watch the first 7 minutes; if you’re interested in the development team who built the application and how they approached the project then make sure you watch the whole thing!

Do you have a cool Flex or AIR application that we should highlight in a future video – if so, please get in touch.

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