New role at Adobe

Over the last couple of years I’ve had the pleasure of being part of the Platform Evangelism team at Adobe – a smart, diverse and unique group of people who care passionately about Flash and who genuinely like helping others learn about new technology.

A big part of that role has been spending time out on the road talking about the Flash Platform and showing how to use Flex, Flash Catalyst and Flash Builder to create rich Internet applications. An equally important part of being an evangelist is listening to feedback, suggestions and constructive criticism from designers, developers, technical architects, press & analysts and channeling that information back into the product teams so that we can fix bugs, add new features and improve workflow between tools.

I’m hoping to use some of that experience, gained from talking with many of you, in my new role at Adobe, as Senior Product Manager for Flash Builder.

I’m really excited about taking on this new position – there are lots of great additions in the upcoming version of Flash Builder 4 (currently in beta), including the data centric development tools, the network monitor, support for Flash Catalyst projects and enhancements to core code editing, refactoring and debugging features. But there is a whole lot more that we can do to enhance developer productivity, enable a more fluid design/develop workflow and, with the availability of Flash Player on smart phones and the upcoming mobile version of the Flex framework, to support multi-screen application development.

Whilst the engineering team continues working hard on completing Flash Builder 4 for a release in the first half of 2010, I’ll be joining with more of a view on future versions of Flash Builder and be part of the team planning out what’s important to developers building applications on the Flash Platform.

If you are interested in some of the directions that we’re thinking about and didn’t attend MAX, I’d encourage you to watch the Flash Platform Tooling & Framework Roadmap presentation on Adobe TV.

I’ll be relocating to San Francisco with my family in the New Year and am looking forward to the many new experiences that will come from living in California. I will of course miss being in Europe (although maybe not the winter weather so much), working with all my friends on the European evangelism, PR and marketing teams and being close to the many people I’ve met at conferences, user group meetings, Flash Camps and other local events. I do hope however that I’ll be back during the year to support some of the European events/conferences and to get feedback on our plans for future versions of Flash Builder.

I’m going to do my best to continue blogging here, I’ll continue to be on Twitter and more than ever I welcome your comments and thoughts on how you’d like to see us develop Flash Builder.



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37 Responses to New role at Adobe

  1. Rick Williams says:

    Congratulations Andrew!

    Great news and exciting times ahead. Best of luck on your move and work in the future.

  2. Congratulations, wow SF! All the best, hope you keep us up to date on the blog/twitter.

  3. Nothing really constructive to say but congrats!

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  5. Liz Myers says:

    Congratulations Andrew! That’s very exciting and well deserved. Best of luck in your new role.

  6. ian morton says:

    Thanks for your efforts in the past and in the future. Good luck in SF, sounds great.

  7. Big Mad Kev says:

    Congrats Dude!!!! All the best your will be missed by the SOTR Team!

  8. Jamie Krug says:

    Congratulations on your exciting new role! I won’t waste any time in asking my #1 question 😉 In one word: Linux? If you haven’t taken the opportunity to read some of the many pleas, you can start here:

    I won’t repeat the many important points made in the comments of the above issue. I’m just one of the many who would really love to see Flash Builder on Linux made available. For now, my would-be Adobe business has gone to IntelliJ IDEA. Worse, however, is the fact that the adoption of Flex itself will be greatly inhibited if Linux developers are forced to seek alternatives simply due to non-support by the primary IDE.

    Sorry to ping you with a tough question your “first day on a new job” 😉 It’s been a long time of reading community feedback and hearing absolutely zero response from Adobe, so I can’t help but ask! Best wishes on your new gig. Cheers!


    Congrats Andrew or should I say.. Product Manager of Flash Builder??
    Great news!

  10. Congratulations on the new job and I hope you and your family love San Francisco.

  11. creacog says:

    Congratulations and good luck

  12. Congratulations Andrew… Exciting news !

  13. Mihai Corlan says:

    You’ll be my favorite PM from Adobe, that’s for sure! 🙂

  14. Imarkahann says:

    Congratulations Mr Shorten !

  15. Wow, that’s pretty cool! Congrats Andrew!

  16. Peter says:

    Great news Andrew, congratulations! All the best in your new role and with the move to San Francisco. I do also hope we still get to see you over in Europe once in a while for the conferences.

  17. John Dalziel says:

    Great news Andrew, good luck in San Francisco 🙂

  18. Too bad I couldn’t make it too FOTB this year. Looks like I missed the one opportunity we had to meet in the flesh.

  19. Congratulations Andrew on the new role. It’s been great working with you over the past few years within the Adobe community.

    I’m sure you will really enjoy your new role and the Flash Builder product & development teams will gain from your ideas and experience no end.

  20. Nate Beck says:

    Congrats Andrew! Best of luck on the move!

  21. jinni says:

    Congratulations from your fellow in China R&D. :p

  22. Zerlot says:

    Congrats and Good Luck!
    My pleasure to work with you last year and thanks for your huge support to China Team!

  23. Tom Kordys says:

    I am so jealous of the weather you are gonna have there…

  24. Matt Gifford says:

    Congratulations Andrew! Awesome news.

  25. Abdul Qabiz says:

    Congratulations Andrew. Really looking forward to see you in action as Platform Evangelist.


  26. Pingback: Andrew Shorten » Want to join the Platform Evangelism team?

  27. Jackie Crook says:

    Hi Andrew many congratulations

  28. Adrian Parr says:

    Congratulation Andrew, That sounds like a fantastic opportunity. Good luck with the move to the US with your family.

  29. Ryan Stewart says:

    I realized I hadn’t officially commented on my congrats. Looking forward to seeing more of you and hopefully you’ll get a chance to bring the family up to Seattle.

    The only downside is that you’ll regret moving to San Francisco after you come to Seattle 🙂


  30. Dion Almaer says:


    Awesome news! Will be great to have another brit invasion in the bay area 🙂



  31. Pingback: Life As An Evangelist » Want to join the Platform Evangelism team?

  32. Aseem Srivastava says:


  33. Sebastian says:

    Congratulations! Good luck with your new role in San Francisco!

  34. David Mendels says:

    Congratulations Andrew! Nice move.

  35. Hi! 🙂 so.. what about linux version !?

  36. Dave Gamez says:

    Congratulations on your new role Andrew !!!

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